Zestgeek Solutions

  Google rolled out its June 2025 Core Update, shaking up search engine rankings once again. While these algorithm updates aim to improve search quality for users, they often leave businesses scrambling to understand why traffic dropped or, in some cases, soared. As a leading SEO agency in India , Zestgeek Solutions is here to break down what this update means and how your business can not only recover but thrive. What Is a Google Core Update? A Google Core Update is a broad and significant change to Google's search algorithms, affecting how web pages are ranked. Unlike smaller updates that focus on specific technical issues or spam policies, core updates are designed to improve the overall relevancy and quality of search results. These updates usually focus on: Content quality and relevance Website trust and authority User experience (UX) and engagement Technical structure and mobile optimization Key Changes in the June 2025 Core Update From our analysis at Zestgeek Solutions, h...

  In today’s competitive digital landscape, simply having a website isn't enough. To attract traffic, generate leads, and grow your online presence, your business needs a solid SEO strategy. Search Engine Optimization (SEO) is the backbone of digital marketing, it ensures your website appears when potential customers are searching for your products or services. Whether you're a startup or an established brand, implementing the right SEO techniques can be the game-changer your business needs. Let’s explore the top SEO strategies your business must adopt to thrive online. 1. Keyword Research and Optimization Effective SEO begins with understanding what your audience is searching for. Conduct thorough keyword research using tools like Google Keyword Planner, Ahrefs, or SEMrush. Focus on high-volume, low-competition keywords and long-tail phrases that reflect user intent. Once identified, strategically place these keywords in your website content, titles, meta descriptions, URLs,...